40X Better. Really?
Let’s do a little logic equation, shall we?
If “A” is 40X more effective at converting a prospect to a sale than “B,” you’d be on your horse to know what “A” is, right?
Let me tell you what “B” is first. According to a recent study by the massive consulting firm McKinsey, “B” is Social Media.
Now, social media is great for many things, including moving prospects along towards a sale.
And like the lemmings many business owners are, there’s been a rush to over-emphasize a business’ social media presence. I’ve talked about this many times before.
What’s more, social media (“B”) was supposed to kill off “A” long ago. Not by a long shot.
So, what’s “A” ...that’s 40X more effective at converting to a sale than social media?
My friends, “A” is email marketing.
Email is 40 times (not 40%) more effective at converting to a sale than social media. The biggest internet marketers (the ones making 7 figures) use a very simple and repeatable system to makes sales...and every single one of them close the sale via email, not social media. There's a very good reason for that, but that's beyond the scope here.
Here’s what that means for you. If you already have a killer email marketing strategy, you're the Cheshire cat, sitting smugly smiling at your bulging bank account. Kudos. But alas...
If you don’t have a clear and effective email marketing strategy, you are LOSING sales. And that's sad. And unnecessary.
Now, if you think email marketing doesn’t apply to your niche or industry, you’re wrong.
Across the board, email marketing is the single most effective marketing platform on planet earth.
So, what’s the state of your email marketing strategy?
If your emails are already helping you convert sales, but they’re done in-house, and not by a copywriter, I can help.
If you email a monthly special out (or something similar), that’s good, but it could definitely be better...and I can help.
If you have zero email marketing strategy...isn’t it time you got one? It just plain converts to sales...and I can help there as well.
If you want to know HOW I can help in your particular case, you should get on my calendar.
Book a free 30-minute consult with me and let’s discover together how we can put together a dynamite email strategy for YOUR business.
Follow this link: calendly.com/scottmills