40X Better. Really?
Let’s do a little logic equation, shall we? If “A” is 40X more effective at converting a prospect to a sale than “B,” you’d be on your horse to know what “A” is, right? Let me tell you what “B” is first. According to a recent study by the massive consulting firm McKinsey, “B” is Social Media. Now, social media is great for many things, including moving prospects along towards a sale. And like the lemmings many business owners are, there’s been a rush to over-emphasize a busin
